Writing may be what I do but it’s everything that goes into creating clean, concise copy that really excites me. |
What’s my favourite part of the day? Research.
Some days this research entails sitting down with CEOs who have a wealth of knowledge and experience but struggle to put it to paper. On others I’m scouring the web for the information and insights I need to tell a story. When I’m lucky, I’m out at events and conferences trying to learn everything I can from the bright minds around me. And what do I do with all this research? I write features, columns, eBooks, blogs, website copy, social media posts and personal/business profiles. I collaborate with clients to ensure their content speaks to their customers and showcases who they are. |
Work Philosophy
I’ve been working as a freelance writer for several years and during this time I’ve secured most of my clients via recommendations. This is because I’m hard working, reliable, flexible, deadline driven and I deliver clean, engaging copy. While much of my writing falls into the “tech” space, as technology becomes such a big part of every aspect of our lives I’ve found myself writing about business, banking, science, healthcare and travel.
PublicationsITWeb Online
Brainstorm magazine Tech Magazine UCT Research Tourism Update Mail and Guardian Popular Mechanics Essentials magazine All4Women The Times |
Brands
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“Joanne has been writing for Brainstorm magazine for years, and I have always found her copy engaging and it is obvious she puts much effort and thought into her work. Her copy is clean and she always delivers on deadline. If I need more copy for a feature, at very short notice, she always obliges, and delivers on time.”
Patricia Czakan, Managing Editor of Brainstorm Magazine
"Joanne’s talented writing skills have helped me to create more meaningful and inspirational content. Sitting down with her and talking about my experiences as a business owner has given me the opportunity to share my leadership journey with others."
- Daniel Nel, CEO and founder of Nebula
"Joanne has played an instrumental role in our company's account based marketing success. She really works to understand our B2B marketing efforts and company culture in order to create a content strategy that best fits our needs."
